Client: Providing Clarity to Complexity
REAL WORLD CHALLENGE
We Predict is a UK and US based company that provides predictive analytics to some of the world’s largest companies. Originally founded in 2009, We-Predict was established by a team of mathematicians and developers with the sole intention of delivering high accuracy predictive analytics, initially in support of product warranties.
An exciting and driven company, focused on expansion, We Predict sought a creative partner to produce an engaging, fully responsive website, fully representative of the company’s progressive nature and with appeal to global clientele. This, in tandem with a clear digital strategy to help the company achieve its’ business & commercial objectives. Further, the creative direction and design of the entire brand literature portfolio, thus creating an integrated and cutting edge look and feel across all comms.
REAL WORLD IDEA
Holding a brand strategy workshop with key members of the We Predict team, we immersed ourselves in the company positioning, the brand environment and the commercial goals of the business. Engaging with multiple contacts and departments, we were able to join-up the dots on the task ahead, using this vital stimulus to help develop hard-hitting ideas for a new and invigorated visual direction for the business.
Creation of a visually engaging and fully responsive website, where content is King. The website was created and built using the Waters Content Management System (WCMS), enabling the We Predict team to maintain control of on-going updates, whilst allowing the site to flex and grow in scale as the business continues to expand.
A revitalised suite of collateral for use across global markets and the creation of a Pop Art inspired cartoon ‘Warran T’, developed to simply explain what We Predict can offer clients in an easy to understand yet eye-catching way.
"We were initially drawn to Waters Creative based on the quality of their design but it soon became clear that they had far more to offer us. Their vision for our business quickly fell into step with our own and then developed in such a way that they were leading us in our strategic thoughts for the business. Their professionalism, attitude and outputs are consistently outstanding."
James Davies, Managing Director, We Predict