Client: Contemporary design combined with financial expertise
REAL WORLD CHALLENGE
Premier Commercial Wealth Management are chartered financial planners based near Cardiff. They help corporate clients plan for their future with confidence. Their team have an extensive background in the finance sector which has allowed them to provide their clients with whole of market financial advice.
WATERS worked with Premier Commercial to refresh the brand, with a focus on their website and stationery. Both the design and web teams have been involved in helping Premier Commercial shape their brand to fit in with their contemporary financial service.
REAL WORLD IDEA
After inviting the Premier Commercial team to Swansea for a brand immersion session, we had a really clear idea of the direction they wanted to go. The guys had clarity in their vision for their brand, which helped our teams when they kicked off the project.
We decided to focus on the website initially, as the existing Premier Commercial website didn’t convey the contemporary image that they wanted to have. Once the website was finalised, our design team would be able to produce a set of complementary stationery to extend the enhanced brand image across all marketing collateral.
Liaising with the Premier Commercial directors allowed us to get constructive feedback on initial design drafts that our teams could action straight away. We were also given plenty of information that needed to be included on the website about the company and its services, which helped our copywriting team create content while the website was being built. This meant that when we showed the client the website ‘for real’, it was already furnished with all of the content that they wanted to see. Of course, with WATERS Content Management System, the client could easily change the content if necessary – after all, they’re the experts in financial planning!
Once the user interface was signed off, our design team could get on with working on designs for stationery using the website theme as a template. This helped us create collateral that complemented the brand as a whole.
Premier Commercial’s website went live in May and received some great feedback from their team about the look and feel of the website. Our teams loved working with the client, as they were as fanatical about great design as we are!
“We are so excited to have our new website live, it’s been great working with the team at WATERS. Firstly, they came up with an innovative theme for our business that could be used across our online and offline marketing channels, and then delivered a responsive website that we’re proud to show off to our existing and prospective clients. I’d highly recommend them to others.”
Jonathan Williams, Director, Premier Commercial Wealth Management