Client: Promoting Expertise in Software Development
REAL WORLD CHALLENGE
Accelero Digital - an innovative and bespoke software provider, established since 2006, came to us with a brief to reposition and re-brand in support of their business growth objectives.
REAL WORLD IDEA
The process began with us holding a strategic brand immersion session with the Accelero Management team, the aim: to mine out the most pertinent information to assist us in strategically moving the business forward. Re-defining Accelero’s vision and mission, identifying ‘Innovation, Expertise & Security’ as the core values at the backbone of the brand and business. It was now time to activate this intent across all marketing and consumer comms.
Beginning the journey with the creation of a new corporate identity, WATERS developed a clean, confident, high-performance look and feel that translated across website, collateral, social media and events. We enjoy an on-going relationship working as an extension of the Accelero team, providing support across brand development and guardianship projects.
The activation of a social media strategy has helped raise awareness of Accelero amongst their target markets, increasing online interactions and helping place the organisation clearly as a leader in their sector.