Bringing Work Spaces to Life

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Client: Bringing Work Spaces to Life Incentives / Print


The Admiral Group PLC is a FTSE 100 company and one of the UK’s leading motor insurance organisations with offices in Cardiff and Swansea. Admiral employs over 5,000 people and has a client base of more than 3 million customers. Back in 2009 Admiral sought an agency partner to help bring the Admiral brand positioning to life, clearly communicating the company Vision, Mission and Values to internal staff and making the message meaningful across a variety of comms.


Following a 3 way pitch, WATERS were appointed as internal brand guardians, providing strategic brand development, activation and protection, on graphics, signage, office interiors, departmental comms and events across all Admiral offices.

Taking Admirals’ brand values our dedicated team of creatives’ developed a series of organisational brand identities (new and existing), creating a range of eye-catching internal designs to project the personality and values of the Admiral brand in an engaging and motivating way. Providing the audience with a series of work and breakout environments utilising strong imagery and messaging that maximised their understanding of the companies strategic roots and intent.


From the development of department Identities, and internal decoration of key areas: meeting rooms, chill out/break out areas, to reception signage, window graphics and company league tables & boards - all produced at large scale and in various formats to provide maximum effect.

We created a highly effective online brand portfolio to provide Admiral staff with a library of possible signage solutions. Our production process and close relationships with facilities team members to understand and visualise their ideas, continues to provide an ongoing high end service and the best quality materials which results in cost efficiencies to our client.


Increased internal knowledge of the Admiral brand and improved working environments has attributed to an increase in productivity and promotes staff well-being and motivation across Cardiff, Swansea and Newport offices.