At WATERS, the world influences every aspect of our creativity.

Here’s what’s happening in our world – company news, press coverage and a glimpse at what we get up to behind the scenes.

Are you using Infographics to promote your business?

So wherever you have deep data presented in visual shorthand, you have an ‘infographic’. (Click here to check out Christmas 2012 Infographic).

With the constant hustle and bustle of modern life, people have short attention spans. In fact, people will make the decision to leave a website or continue exploring it in the first 2-4 seconds of seeing the first page. With very little time to convince people to stick around, infographics and visualisations are a more effective way to literally catch peoples’ eye.

As a business you need to have visual impact to get people’s attention. Creating a compelling visualisation of data or information can make your designs really stand out from all of the other  ‘visual’ noise of day-to-day life. By creating something that is visually compelling, they are more likely to engage with you.

People are also more inclined to share infographics and interesting data visualisations  than written text. Basically, if people have a choice between looking at or sharing something that is visually compelling and easy to digest they are going to choose that over lengthy copy that takes longer and more energy to digest.

If you have a process, procedure or complex set of instructions that need visual explanation, call Waters Creative today on 08456 860 601.

And don’t forget to check out our Christmas 2012 Infographic here to see what we mean.