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Official: Waters Creative rebrands as it targets further expansion

It looks to continue to expand its operations in England and establish itself as the creative agency of choice for a number of fast-growth sectors including the life sciences.

The company has re-launched itself as simply WATERS with the tag line ‘Real World Creative’. It has also changed the colour of its logo from blue to black and introduced a more vibrant colour palette around other aspects of its communications and marketing materials.


The company was launched as Waters Creative by founders Rachael Wheatley and Rhian East some 12 years ago. The founders say its latest rebrand reflects both its maturity as a company and expansion over the years, and the ever changing dynamic of the creative industry in which it operates.

The company now boasts many national brands as clients including Admiral, O2, Swansea University and the Welsh Government. In 2014, the company also opened an office in Reading and has since worked with a number of notable clients in that area including Reading Borough Council and several life sciences companies.

WATERS settled on its final brand after an extensive consultation process, involving its staff and key clients to establish how the agency is perceived and what its core strengths are.


Wheatley said:

“Our staff live and breathe the WATERS’ vision and we are proud of the abundance of talent and experience that clients will receive from such a highly skilled team.

“With such a diverse mix of superior talent from our planners, creatives, designers and technologists, we cover all bases and can therefore cater to a wide range of clients with very specific requirements. Our outstanding team, in addition to WATERS’ new business values, really sets us apart from businesses of a similar nature.”

East added:

“WATERS isn’t about providing a temporary fix; it’s about a journey involving the client and ourselves, where we work collaboratively to reach solutions. We pride ourselves on the fact that 95 percent of our client base comes from referrals and we believe the rebrand will help us to elevate this credibility and stand out from the competition.”

Come and see it for yourself, set-up a meeting by emailing us and look out for the new WATERS signage. We'd love to chat through your project requirements.