Admiral is a UK based insurance company, set up in 1993 to specialise in Car Insurance. WATERS has worked with Admiral for over 10 years developing brands for sub-departments across the organisation. When Admiral expanded into their new Capital Quarter home, they approached us to look after all their wayfinding signage and large format wall art.
Admiral have been working with WATERS for several years, on a wide range of projects aimed at creating individual department identities whilst in keeping with our fun, yet professional, overall business atmosphere. The results have been cost effective, creatively dynamic and encapsulate the effect we are looking for. They seem to pride themselves on communicating and consulting regularly with myself, and the departments in question – never afraid to offer suggestions, take feedback and assist in developing our ideas to deliver a timely and eye-catching overall product. From the initial mock ups – with a variety of new ideas that perhaps we hadn’t even considered – through to the installation, WATERS are on hand every step of the way – a rarity in the commercial design arena. I’d hope to keep working with them for some time to come.”
As part of their Corporate Social Responsibility, Admiral managers felt it was important to share the success with the rest of the teams. We created large-scale wall graphics with wipe clean, updatable, flexible areas where figures can be changed on a weekly/monthly or annual basis. The values are clearly visible but balanced with an innovative and fun working environment.
For their canteens we were tasked with creating an interactive games wall. Following the Admiral ‘Nautical’ theme, we also created an interactive games wall. The wall includes magnetic areas for the dart board, noughts and crosses and draughts games. Wipe clean areas enable staff to play pictionary, dots and boxes and hangman.