Having worked with Thames Valley Berkshire Local Enterprise Partnership (Thames Valley Berkshire LEP) on their website, they approached us to help them convey the real-life social and economic impacts of a local enterprise partnership via a data-driven user journey.
The LEP has made a real difference to the local economy and while this is visible in print, the team wanted to transform the standard annual report into something far more engaging by bringing the data to life using the latest web design techniques.
We worked closely with the LEP team to help them convey the stats, resulting in a user-friendly, modern subsite that displayed the facts clearly and effectively.
From initial brief and concept to final design and functionality, the Waters team inherently understood our requirements in terms of content, design and use. It’s our first digital Impact Report and we are thrilled with the innovative platform that has been created.
It’s not enough to say “this happened” – Thames Valley Berkshire LEP wanted to explain the whys, hows, whens and wheres. Focusing on the UX, we turned the Impact report into a fully digital report, using an interactive timeline and animations to show the real economic progress made within the region.
Stats are great, but too many can be too much. Using animations, we gave the data character to help fully engage the LEP’s audience and clearly explain what had been achieved. Collaborating closely with the team ensured the key points were emphasised.