Wales Air Ambulance provides an invaluable, life-saving service while relying on charitable donations from across the UK. Therefore, it is vital that their story and the real life impact they have is made clear to encourage people to donate and help maintain the wonderful work the organisation does.
Waters were privileged to work with Wales Air Ambulance on the design and print of their 2017/2018 annual report, A Year of Saving Lives.
Demonstrating just how important a service the Wales Air Ambulance team provides was a key focus of the project. Taking data gathered from the previous year, we created infographics to clearly communicate just what the crew do when it comes to helping those in need.
Alongside the full version of the report, we also produced a summary report which allowed readers to get a quick sense of the year in review. Working with the existing Wales Air Ambulance brand, we were able to create strong, recognisable publication that was accessible and engaging for readers.