The independent, ethical coffee subscription company
The UK’s best gourmet subscription coffee service
Blue Coffee Box is a British father-and-son success story. Ever changing unique coffee microlots from all the coffee growing countries in the world (27 visited, so far), means you’ll never get the same coffee twice.
Blue Coffee Box approached us to refresh their two brands ‘Blue Coffee Box’ and ‘Blue Tea Box’ across to the Shopify platform and the ReCharge subscription service. We also refreshed their brand with a new colour palette and updated their packaging.
Combining coffee and tea on the same website meant we needed to differentiate the two product offerings from each other. Using the contrasting pumpkin orange colour conveys to visitors that they are in the tea section of the site.
We wanted to celebrate one of Blue Coffee Box's USPs by highlighting their truly international Coffee and Tea range. The subtle use of the map across all aspects of the website and packaging highlights flavours from different countries, regions, and blends, that feature in each delivery, every month.
Step-by-step
We created a bespoke subscription builder that integrates directly with ReCharge Subscriptions and Shopify. Simplicity was at the heart of the design and user interface to ensure a smooth journey for every customer - like their coffee!
The bespoke animated set of icons enhance the experience for the customer as they build their personalised coffee or tea subscription.
Fast and efficient checkout
Mobile-first design
Most customers purchase their coffee subscriptions via their mobiles so the subscription builder needed to be smooth and frictionless for check-out on the go.
Checkout conversions
Migrating to the Shopify platform gives an automatic sales lift. Shopify's checkout converts 15% better on average. Specifically 5% better than Magento, 12% better than BigCommerce, and 36% better than Salesforce Commerce Cloud.*
*Bain, BCG, or McKinsey
Trust
Shopify's checkout is consistent across all stores, making it highly familiar to most online customers. Customers will likely have encountered and navigated through the Shopify checkout process multiple times, ensuring a predictable and user-friendly journey for customers.
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