Waters Creative was founded out of a passion for design. Great design and user experience are what inspires us as an agency.

At Waters, we prioritise collaborating with our clients to design, execute, and oversee projects for both public and private sector organisations in various industries throughout the UK and internationally. We are dedicated to promoting our clients’ brands and presenting them in a positive light, using innovative strategies to help them achieve success. Over the years we’ve gained valuable insight and experience of creating well thought through and tailored communications that target individuals, consumers, businesses and corporate audiences.

For digital solutions we have combined our passion for design with the understanding of online human behaviour using insights from user data (Analytics and Core Web Vitals) ensures that design is more than just the aesthetic. We bring everything together to ensure that the design we create fulfils the core objective of converting more sales and leads for all our clients. We work across both WordPress and the Shopify platform. We have been Shopify partners for many years and have had the privilege of working within a number of different e-commerce sectors from luxury jewellery, watches, gloves, coffee and craft beer. 

In a time when performance is critical to both user experience and ranking well in search engines, we will help guide you through the process of optimisation. With design being our passion, we consciously prepare layouts with purpose – that leads the customer on a logical purchasing journey, which makes sense, feels right and holds no boundaries. 

We endeavour to make the technical feel less complicated and guide clients through the process with as little technical jargon and complexity as possible. We assist with the key decisions that need to be made to help clients reach their vision. 

To every project, we bring not only our experience of creativity, problem solving, visual and communication application, but our digital insight, professional commitment and exemplary attitude towards hard work.

Our team is a collective of designers, developers, and strategists who take pride in offering the full creative mix to our clients. We’re specialists in what we do, immersing ourselves in our clients’ worlds to produce exciting, effective work for them. As a team we genuinely love what we do, we are unfailingly upbeat and most importantly we are trustworthy.

If you have a forthcoming project you’d like to discuss please do get in touch.

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Meet the team


Rachael Wheatley

Founding Director

Rhian East

Creative Director

Mike Leach

Digital Director


Dan Cook

Graphic Designer

Ben Aaron

Graphic and Web Designer


Jon Harvey

Senior Developer

Ceri Morgan

Lead Shopify Developer

Stephen Gibbs

Web Developer

Steven Moore

Web Developer

Project services

Rachel Hynes

Administration & Finance

Gareth Evans

Creative Account Executive


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