Software Solutions to Elevate Retail Brands

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Client: Software Solutions to Elevate Retail Brands Print / Web

REAL WORLD CHALLENGE

Oracle Corporation offers a broad portfolio of software and hardware products and services for businesses of any size, operating in multiple industry sectors. WATERS have worked with Oracle through their outsourced marketing provider for a number of years, producing both web-based solutions and printed material for internal and external events, product releases and promotional campaigns.

REAL WORLD IDEA

We were approached to create a suite of brochures to showcase services provided to high profile brands that other organisations could relate to. These would be handed out at events and meetings. The range of clients portrayed in these 'case study' led brochures needed to reflect the scale of the point of sale offering and demonstrate the flexibility of bespoke services available to retailers.

What better way to promote Oracle services and solutions, than through the experience, facts, figures and testimonials of well known, high profile brands.

REALISED

Initially, four brochures were created to highlight Oracle’s close business links with UK companies such as John Lewis and Marks & Spencer’s. The information was carefully selected from client feedback, technical set up details and usage data obtained, and where possible imagery, diagrams and infographics were used to present complex data to provide an instant snapshot of the solution delivered.

The brochures have also been created as interactive eBrochures and made available for online distribution. The brochures form a suite of market specific examples and case studies that are used in the Oracle sales process around the world and the brochure suite is being constantly added to.

We have also developed a number of Online Quiz/surveys for specific aspects of the Oracle business offering: http://merchandising-quiz.oracle-retail.com

RESULTS

“WATERS have supported me for many years now in delivering print, digital solutions and web design for a discerning array of blue chip companies. I have been impressed by the consistently high quality of work I am able to present to my team and my clients. The work they complete for my client Oracle is always on brand, whilst pushing creative and technical boundaries."

Sarah Sabey, Marketing Consultant to Oracle Corporation UK