Roughly seven in ten online carts are abandoned before checkout — the widely cited average across studies sits around 70%.

Some apps do add weight — but only the ones that run on your storefront, and it's more nuanced than "apps are slow."

Not the way most people assume. Here's what Shopify's backup actually covers, how stores lose data, and how to set up a backup that genuinely protects you.

In most cases yes — but through a threshold, not on every order. Here's how to set one that lifts average order value without eating your margin.